International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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MAPPING ‘UBER AND OLA’ ON THE THREE COORDINATES OF ECONOMICS, LAW AND POLICY
3 Author(s): SHASHI SAWHNEY ,,VINAY GADI
Vol - 7, Issue- 2 , Page(s) : 129 - 133 (2016 ) DOI : https://doi.org/10.32804/IRJMSH
The last five years have witnessed a spate of changes resulting in a radical shift in the very idea of ‘entrepreneurship’. The most prominent area in such shift is the evolution of Start-Up(s) in Indian economic framework. Start-Up(s) have been hailed and declared successful not based on their economic impact, but basis the extent of ‘Disruption’ they have brought about in the way services are availed or goods are delivered. Without undermining the great business sense that has gone into making these ideas materialize into great ventures, it is reasonable to suggest that entrepreneurs who have explored the idea of “Aggregating Services” (as against getting directly involved in providing the services) have found themselves in the enviable position of “Market Disruptors”. While India has seen a tremendous increase in the service sector, with businesses growing as a fast pace in the recent past, this idea of adding another layer in the supply chain has indeed yielded few of the greatest start-up stories of recent times. The impact of Start-Up(s) on the economy and the value addition chain is so glorifying that the Government has also come up with an altogether separate framework for such initiatives including schemes promoting Start-Up(s) in India. The “Aggregator”(s) like Uber and Ola, of transport services have today become the first and the most critical point of contact for the consumer. The traditional interface with taxi-drivers, the negotiations involved, the uncertainties involved regarding pricing, metering and billing have all been eclipsed and taken over by the self-styled aggregator.