( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CUSTOMER RETENTION STRATEGIES BY TELECOM SERVICE PROVIDERS WITH REFERENCE TO ALLAHABAD DISTRICT

    1 Author(s):  DR.SUDHANSHU SINGH

Vol -  7, Issue- 6 ,         Page(s) : 170 - 177  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the new economy customer retention is considered as one of the main relationship marketing concepts concerned with developing and maintaining a long-term customer-firm relationship. The significance of customer retention has increased since a majority of firms started to suffer a noticeable loss of customers, along with the high costs of acquiring new customers (Bird, 2005; Goyles and Gokey, 2005; Voss and Voss, 2008). Therefore, the competition has shifted from acquiring new customers to retaining existing customers and luring customers away from rival companies.

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