International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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MARKETING STRUCTURE AND PERFORMANCE
1 Author(s): DR. RAMESH
Vol - 4, Issue- 2 , Page(s) : 61 - 61 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
The concept of marketing and its influential role in the transformation of market consumer and Indian economy is increasingly felt. It is a pervasive element in contemporary life of everyone. Marketing provides and opportunity to contribute to society as well as to an individual company. In the context of present competitive environment, marketing has become the key in deciding the success and the health of a corporate. Corporate in India have recognised this fact and thus are laying a greater emphasis on marketing.