There has been so much attention accorded to the technique and many companies are going out to get the service. Today, the use of mobile phones as a communication tool has proliferated all groups in society. Many people own one type of mobile phone or device. However, when using the tool as a marketing strategy, the strategy should have certain characteristics that will make it the most favorable. It should be able to reach a large audience of potential customers. The strategy should augur well with text messaging. The latter has become integral in the lives of people throughout the world. This makes it a very useful tool for reaching a massive audience. There are more than 3 billion people worldwide who actively use text messaging as a communication means.