1. Aldous Huxley , Brave New World "Scientific Dictatorship," (1931)
2. Agenda-Setting Theory: The Agenda: Not what to think, but what to think about.
Maxwell McCombs & Donald Shaw
3. American Time Use Survey 2011 and labor department data 2011
4. Amy I. Nathanson, Eric E. Rasmussen. TV Viewing Compared to Book Reading and Toy Playing Reduces Responsive Maternal Communication with Toddlers and Preschoolers. Human Communication Research, 2011; 37 (4)
5. Buckingham, David. 2000. After the Death of Childhood: Growing Up in the Age of Electronic Media. Cambridge, UK: Polity Press.
6. Census of India 2011
7. Daniel Goleman,Emotional Intelligence:Why it can matter more than IQ(1995)
8. Doing Media Research-An Introduction by Susanna Houring Priest
9. Ficci KPMG report 2012
10. For most of the history of research in mass communication, content has been seen as a silver bullet shot from a media gun to penetrate a hapless audience (Anderson & Meyer, p. 48) Social Action Theory 1988
11. Gerbner George :The Information Gap: (Cultivation Theorist) with others ( 1989)
12. Gillis, John. 1996. A World of Their Own Making: Myth, Ritual, and the Quest for Family Values. New York: Basic Books.
13. Harward Gardener, Frames of Mind:The Theory of Multiple Intelligence(1983)
14. Illiteracy in India UNESCO Report
15. Introduction to Communication Research by John C.Reinard
16. Kaur J and Taj and Masthan 1998
17. Magic Needle or The Hypodermic Theory
18. Manufacturing Consent: The Political Economy of the Mass Media by Edward S. Herman and Noam Chomsky (1988)
19. Mass Media IV by Ray Eldon Heibert et al
20. Mass Media Research by Roger D.Wimmer & Joseph R.Dominick
21. Mass Society Theory
22. Ravi Kant Maulana Azad National Urdu University, College of Teacher Education Darbhanga, Bihar, INDIA.
23. Total Indoctrination:Natahan Janes (2009)
24. Violence and Terror in the Mass Media: George Gerbner with N. Signorelli (1988)
25. Glenn, N. D., "Television Watching, Newspaper Reading, and Cohort Difference in Verbal Ability", Sociology of Education, Vol. 67, pp 216-230 (1994)
26. Neuman, S., "Literacy in the Television Age: The Myth of the TV Effect", Norwood, N.J. 1991
27. Hall, V. C., Chiarallo, K. S., and Edmondson, B., "Deciding Where Knowledge Comes from Depends on Where You Look", Journal of Educational Psychology, Vol. 88, pp 305-313 (1996)
28. Fowles, J., "Are American Reading Less? Or More?", Phi Delta Kappan, May 1993, pp726-730