( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY AS ITS ASPECT

    2 Author(s):  ISHPREET KAUR VIRDI, DIVYA GILL

Vol -  7, Issue- 8 ,         Page(s) : 138 - 142  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Society looks forward towards business as a resilient part of society which acts as a responsible member of the social community as well as provides its goods and services which contribute towards sustainability. This view entails a responsibility on corporate houses to perform its social responsibility by minimizing their negative impacts and increasing their positive impacts on the society not only to build their good image in the eyes of society but more importantly to exist in today’s modern competitive era.

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