International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ROLE OF SOLE SELLING AGENT IN MARKETING
1 Author(s): POONAM JAIN
Vol - 3, Issue- 2 , Page(s) : 212 - 216 (2012 ) DOI : https://doi.org/10.32804/IRJMSH
A 'sole selling agent' may be described as an individual, firm or body corporate who or which has been appointed by an agreement and is given exclusive rights to sell in a particular area the products of a company. It is also known as marketer. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole selling agent\marketer and entrusts the marketing job with him. A sole selling agent or a marketer is usually a large marketing intermediary with large resources and extensive territory of operation.