( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF SOLE SELLING AGENT IN MARKETING

    1 Author(s):  POONAM JAIN

Vol -  3, Issue- 2 ,         Page(s) : 212 - 216  (2012 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

A 'sole selling agent' may be described as an individual, firm or body corporate who or which has been appointed by an agreement and is given exclusive rights to sell in a particular area the products of a company. It is also known as marketer. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole selling agent\marketer and entrusts the marketing job with him. A sole selling agent or a marketer is usually a large marketing intermediary with large resources and extensive territory of operation.

1. http://companymanagement1.blogspot.in/2008/01/what-do-you-mean-by-sole-selling-agent.html
2. http://www.ourprofessionalteam.com/index.php?option=com_oscontent&view=article&id=1150&catid=19&Itemid=56
3. http://elearning.icsi.edu/candidate/pdf/Executive/Executive%20%20Short%20Notes_PDF/Group%20II/Company%20Law/GOLS_STUDY_23_SOLE_SELLING_AGENTS.pdf

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