( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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GREEN MARKETING AND SUSTAINABLE DEVELOPMENT

    2 Author(s):  VIPIN KUMAR , PREETI BANSAL

Vol -  4, Issue- 2 ,         Page(s) : 245 - 252  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing.

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