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BUSIENSS DIPLOMACY- AN EMERGING KNOWLEDGE AREA
2
Author(s):
DR. SAVITHA G R, DR. ANURADHA MAHESH
Vol - 9, Issue- 4 ,
Page(s) : 38 - 41
(2018 )
DOI : https://doi.org/10.32804/IRJMSH
Abstract
India has been prominent destination for MNCs around globe and Indian business leaders had been well respected and risen to the global positions in companies like, Unilever, P & G, ITC. In the last two decades, Indian Companies grow their global ambitions to higher levels and make strong presence around the globe. Indian managers and CEOs had to manage their companies in global locations. This is a great shift. Many emerging economies is similar situation had already began promoting Business Diplomacy in their organizations and had even formal training programs and initiatives. Former diplomats of India had been advocating Economic diplomacy and had also forayed into business yet Business diplomacy in India is relatively new. Further, Literature review however revealed that there has been no significant study so far to explore Business diplomacy management in India Inc.
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