Find Below Articles Published in
Volume -9 Issue - 4
Month [Year] -- April [2018]
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   No of Download : 25    Submit Your Rating     Cite This       Full Article
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The performance of any economy is measured in terms of the trends of macro economic variables which includes national income, consumption, saving, investment and employment. Per capita income and food consumption, both are the indicators of human development but food consumption is a better indicator of human welfare. Economic development also involves a change in social attitudes, cultural set-up and institutional frame work. Economic development enables an economy to escalate the quality of life by increasing the efficiency of its natives. Keynesian psychological law of consumption states that increased income is distributed between consumption and saving. Whatever is not consumed is saved. Consumption is an important activity performed by the household sector and it is primarily of two types i.e. lifeline and lifestyle. Lifeline may further be divided into food items and non-food items like medical, education, clothing etc. Life style may include expenditures on entertainment, processed foods and white goods also known as heavy consumer durables such as air conditioners and refrigerators etc. The consumer buying behaviour is influenced by various factors namely cultural, social, personal and psychological factors. Consumer behaviour is a smaller part of the wide human behaviour. The present paper is an attempt to study the factors effecting the pattern of consumption behaviour of consumers in India.

   No of Download : 36    Submit Your Rating     Cite This       Full Article
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This survey based descriptive research has been undertaken in Chennai city, Tamilnadu with the objectives of job satisfaction of employees who working in TCS. The primary data have been collected using structured questionnaire and the secondary data have been collected from Journals and official websites. The statistical tools used for the study are percentage analysis and chi-square test. The result of the study shows that majority of the respondents are satisfied with job and working conditions.

   No of Download : 35    Submit Your Rating     Cite This       Full Article
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This research article explores the relationship between learning organizations and the competitive advantage in the BPO sector. Reviewed literature that has been contextualized for the BPO industry indicates that learning organizations can be more competitive and adopting a digital strategy and leveraging human capital can be a game changer in the immediate future. Specific characteristics of a learning organization have been developed in a model to also depict the impact it can have on competitive advantage and employee retention. Their downstream impact on financial performance is analysed through the Resource based theory and is achieved from new revenue generating models and new ways of service delivery which can be a key differentiator in the digital innovation journey.

   No of Download : 27    Submit Your Rating     Cite This       Full Article
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India has been prominent destination for MNCs around globe and Indian business leaders had been well respected and risen to the global positions in companies like, Unilever, P & G, ITC. In the last two decades, Indian Companies grow their global ambitions to higher levels and make strong presence around the globe. Indian managers and CEOs had to manage their companies in global locations. This is a great shift. Many emerging economies is similar situation had already began promoting Business Diplomacy in their organizations and had even formal training programs and initiatives. Former diplomats of India had been advocating Economic diplomacy and had also forayed into business yet Business diplomacy in India is relatively new. Further, Literature review however revealed that there has been no significant study so far to explore Business diplomacy management in India Inc.

   No of Download : 45    Submit Your Rating     Cite This       Full Article
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A study of the factors affecting job satisfaction among employees belonging to rural and urban areas as their region of origin has been conducted. The researchers reviewed the extant literature detailing the various parameters of Job Satisfaction. A pre-validated questionnaire developed by McDonald and McIntyre also known as Generic Job Satisfaction Scale was used to collect data from the individuals. The results were drawn using SPSS and it was found that there is a significant difference with respect to the factors recognition received in their jobs, the feeling of closeness with their peers, feeling good about working for the company currently employed in and finally, whether they believe that their talents and skills are utilized between those belonging to urban and rural regions of origin. It is recommended that special attention be paid to such areas within the jobs by companies to enhance employee job satisfaction.

   No of Download : 26    Submit Your Rating     Cite This       Full Article
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Abstract In recent decade, India has faced a drastic change in its technological process which has resulted in the changing pattern of living of people and it has affected their thinking as competition has increased in almost every field. The upcoming generation are expected to perform their best in all the relevant fields and it has affected them mentally. Stress and anxiety about the future is leading them to depression and among adolescents it has emerged as a major mental health issue. Being the most common disorder among school going children, psychiatric morbidity was found to be 29 percent among girls and 23 percent among boys (P, Jayanthi, 2015) which is an alarming situation and requires to be dealt with as early as possible.

   No of Download : 30    Submit Your Rating     Cite This       Full Article
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This paper attempts to find the impact of exchange rate volatility of Indian currency on its exports. This impact is assessed by checking for a long run relationship between the variables thus taken. This paper is divided into five parts. First it gives introduction of why is it important to look into the matter and how important is it for an economy to take such studies into consideration. Second it gives a brief literature review. Third methodology adopted to carry out the study is looked into. Results are then showed in the fourth part. And lastly the conclusion which was largely in favour of the existence of the long run relationship between the variables.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
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In Indian economy, textile industry plays a significant role by contributing 4% of GDP and 35% of Gross Export. The city of Tirupur, in Tamil Nadu is the largest garment exporter in India and sometimes referred to as Textile valley of India. In 2004, the export turnover from the town was more than $1 billion. Some 7,000 garment units in the town provide employment opportunity to 1 million people. 56% of India's total knitwear exports come from Tirupur. The Export Import Policy of 2002-2007 acknowledges Tirupur for its contribution to the export efforts. Overall scenario creates the assumption that the textile industry are in profitable position and the investor might get good returns on their equity.

   No of Download : 59    Submit Your Rating     Cite This       Full Article
Abstract

रस भारतीय काव्यषास्त्र का प्राचीनतम सिद्धान्त है। इसके प्रवर्तक आचार्य भरतमुनि हैं। यद्यपि राजषेखर ने भरत को रूपक और नंदिकेष्वर को रस आदि निरूपक आचार्य माना हैः- रूपकः निरूपणीयं भरतः रसाधिकारिक नंदिकेष्वरः। -काव्य मीमांसा किंतु साक्ष्यों के अभाव में आचार्य भरत ही रससिद्धांत के प्रवर्तक सिद्ध होते हैं, क्योंकि काव्यषास्त्र के उपलब्ध प्राचीनतम भरतकृत नाट्यषास्त्र में सर्वप्रथम शास्त्रीय और व्यापक रूप में रूपकों और रस का विवेचन -विष्लेष्ण मिलता है। रस विषुद्ध रूप से काव्यषास्त्रीय शब्द है, किंतु वैदिक ग्रंथों में काव्यषास्त्र के जन्म से पूर्व रस शब्द अनेक अर्थों में व्यापकता के साथ प्रयुक्त हुआ है। अतः प्रयोग की दृष्टि से रस शब्द भारतीय वाङ्मय का प्राचीन शब्द है। रस सर्वप्रथम वैदिक ग्रंथ ऋग्वेद में पदार्थों के सारभूत द्रव, दूध, जल और सोम रस के लिए प्रयुक्त हुआ था,

   No of Download : 39    Submit Your Rating     Cite This       Full Article
Abstract

भारतीय दर्शनशास्त्र की परम्परा में विभिन्न तत्त्वों पर विस्तृत विवेचन किया गया है द्य उनमें से वायुपुराण में बुद्धितत्त्व पर गहन रूप रूप प्रकाश डाला गया है द्य यहां बुद्धि की परिभाषा बताते हुए उसके विविध पर्यायवाची शब्दों यथा श्महान ए मतिए ब्रह्मनए भूए बुद्धिए ख्यातिए प्रज्ञाए चित्तिए स्मृतिश्की सकारण व्याख्या प्रस्तुत की गई है द्यवायुपुराण में श्बुद्धि तथा मनश् को अभिन्न कहा गया है द्य बुद्धि के अत्याधिक पर्यायों को उपस्थित करके उसकी सकारण व्याख्या प्रस्तुत की गई है द्य बुद्धि के लिए मनए महानए मतिए ब्रह्मनए भूए बुद्धिए ख्यातिए प्रज्ञाए चित्तिए स्मृतिए संविद ए विपुरए भवए पुरुषए स्वयम्भू इत्यादि पर्याय शब्दों का उपयोग किया गया है द्य इन सभी पर्यायों की सकारण व्याख्या इस प्रकार है

   No of Download : 49    Submit Your Rating     Cite This       Full Article
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Abstract The valley of Kashmir has been praised by every historical personality who has spent time here or simply heard about it.Being a natural beauty,it has also a colourful history especially its socio- religious history .Situated at the apex of the indo Pakistan sub continent,Kashmir derives considerable importance from its geographical congruity to the principal states of central asia ,from the fact that the frontiers of pakistan,Afghanistan,the soviet union and china meet in the vicinity of Kashmiris north most border1Small indeed the country may seem by the side of the great plains that extend in the south, and confined the history of which it was the scene. And yet, just asthe natural attractions of the valley have won it fame beyond the frontiers of India, thus too the interest attaching to its history far exceeds the narrow geographical limits.The valley of Kashmir, an irregular oval of land, is one of the most beautiful places in the world. On a map the valley appears remote and landlocked,extending for no more than ninety miles, isolated by successive ranges of the Himalayan mountains high above the plains of the sub-continent. Its apparent impregnability is, however, illusory.

   No of Download : 38    Submit Your Rating     Cite This       Full Article
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Email Id. chiragmdarji@yahoo.com Abstract: As we all know that India is having a strong youth power but this sentence can be spoken with full of courage only when the youth is empowered and which helps to make it empowered. Generally the people who come under the age limit of 18 to 50 we considered them youth. Here, this paper I focus the people who come under the age limit of 18 to 30. We all know that the responsibility to preserve Human rights is generally on youth. Every day In the news paper you will find the cases where human rights are violated especially the people who come under the age limit of 18 to 40 are much involved in it. The question arises that why do they do such kind of works? The answer which comes to my mind is that Do they really educated? Is it not the case of defective education system? Is the education system valuable one?

   No of Download : 22    Submit Your Rating     Cite This       Full Article
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Abstract: Women Empowerment refers to complete deliverance of women from socio-economic shackles of dependency and deprivations. The present study focuses on women empowerment with connection to their work in society. It is often believed that empowerment among women is related to their economic condition and work participation. Mahatma Gandhi National Rural Employment Guarantee Act, a UPA flagship programme in connection to wage employment also focuses on empowerment of women. This research is conducted in Banasthali Village of C.D Block Niwai. The study is primary data based collected from 100 female respondents selected randomly. The response were elicited with the help of structured interview schedule and observation techniques. This paper attempts to find out that is there any kind of dependency between the work participation of female and their empowerment parameters.

   No of Download : 43    Submit Your Rating     Cite This       Full Article
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Abstract : “Per drop, more crop” a mission statement to conserve water and appealed to farmers and scientists to find ways and work for increasing farm productivity through optimum utilization of this scarce resource. A second revolution that is more broad-based more inclusive and more sustainable. On the depletion of Ground water in Punjab, Haryana and Western Uttarpradesh all look back proudly to our green revolution, which helps us over come food shortage and banish the specter of starvation (or) living from ship to mouth. While stressing the need to take technology to agriculture field to boost farm production for meeting the rising demand.

   No of Download : 51    Submit Your Rating     Cite This       Full Article
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Monetary Policy is the process by which the Central Bank or Reserve Bank of India controls the money supply because of which stock market also gets affected. Every year Central Bank changes the cash reserve ratio (CRR), statutory liquidity ratio (SLR), Repo Rate and Reverse Repo Rate to control the money supply of the country. In this paper attempt is made to understand the relationship between RBI Policy key rates with Bank Nifty and also the reaction of investors to such changes in Bank Nifty. With the help of partial correlation the relationship is shown between the variables and also the percentage change is calculated. To do this we have taken database of different variables in the study. The analysis explained that there is a positive correlation of Bank Nifty with Repo Rate and Reverse Repo Rate while the correlation was negative with Cash Reserve Ratio and Statutory Liquidity Ratio and it was also found that the investors did react to changes in Bank Nifty. The reason behind investor’s over reaction to change in Bank nifty is the human psychology and emotions which controls his economic decision making process. The term ‘Behavioural finance’ also emerges in this context. There is further scope to study different components of Behavioural Finance that are yet to be considered in this study.

   No of Download : 59    Submit Your Rating     Cite This       Full Article
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Abstract: The need to improve the status of women and promotion of women’s roles in development are no longer seen merely as issues of human rights and social justice. Promoting is now widely recognized as crucial in achieving sustainable development. This descriptive paper indicates and emphasizes the women entrepreneurs as the potentially emerging human resource in the 21st century. The primary objective of this paper is to find out the status of women entrepreneurs in India. Today’s woman is no longer a traditional resource confined to homes only rather are educated, knowledgeable and innovative part of the overall population. On the basis of this paper some recommendations are given to promote spirit of women entrepreneurship and helping the women to become a successful entrepreneur. Another main purpose of this paper is to analyze the various factors related to women entrepreneurship. So that they get more empower and also eligible to give employment to others.

   No of Download : 24    Submit Your Rating     Cite This       Full Article
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   No of Download : 25    Submit Your Rating     Cite This       Full Article
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Kant’s book Critique of Pure Reason, written in 1781 had created a revolution in the world of Philosophy. Before Kant the prevalent judgments were Analytic a priori ‘All bachelors are unmarried males’, whose truth was justified by mere conceptual analysis through reason, and Synthetic a posteriori ‘The leaves are green’ whose truth was justified by sense experience. Analytic a posteriori was refuted due to its absurdity and Synthetic a priori was considered impossible. But Kant first showed that Synthetic a priori judgments are possible. Before Kant it was believed: No Analytic propositions are a posteriori. (E) On logically converting it we get: No a posteriori propositions are Analytic (E), on obverting it we get: All a posteriori propositions are non-analytic or are synthetic (A). On further conversion we get: Some synthetic propositions are a posteriori. (I)

   No of Download : 62    Submit Your Rating     Cite This       Full Article
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ABSTRACT Gen Y places a greater emphasis on mobility and online access. Their expectation must be embraced by the financial services sector, as these groups of future ‘mass affluent’ are the customers to attract, and retain as they travel through life. Banks should adequately understand the demands of the customers and develop products and services that will suit the needs of all ages. The high expectations of these tech-savvy generations must be met by offering technologically advanced self-service features. This paper focuses on the need for Banks to concentrate on achieving customer primacy through digital engagement especially with respect to Gen Y customers. The paper has used a DBAM (Digital Banking Acceptance Model) to identify the key areas which banks should centre their Dig banking efforts.

   No of Download : 28    Submit Your Rating     Cite This       Full Article
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Abstract There is an ample evidence available in the ancient literatures which inform us about the maritime trade activities of Sindh in ancient times which has been confirmed by archaeological discoveries in Sindh as well as in other parts of the world. The ports of Sindh occupy the strategic location in the Indian Ocean. Therefore, being an important entity of this Ocean, this region has been playing an active role in navigation and maritime trade since the time immemorial. Moreover, the contribution of river Indus would also be worth mentioning with regard to the significance of Sindh as a crucial trading centre of the region. This paper aims to discuss trade activities carried out by the people of ancient Sindh.

   No of Download : 46    Submit Your Rating     Cite This       Full Article
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The fast-paced development in the global drive of wastes has provided fuel to numerous debates and worries about well-being for nature. Globalization has offered to ascend to different financial exercises regarding both creation and utilization, prompting a fast increment in waste generation everywhere throughout the world. The industrial revolution has expanded the utilization and contact of hazardous substances. The term hazardous wastes, for the most part, is utilized synonymously with the terms lethal or unsafe wastes and is ordinarily comprehended as indicating wastes that are really or possibly hurtful to human well-being or the earth because of certain antagonistic attributes or particular segments of the wastes.

   No of Download : 25    Submit Your Rating     Cite This       Full Article
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Introduction: Within the past decade or so, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, Yahoo Messenger, LinkedIn, Whats app messenger, Skype, Google talk, Google Messenger and others have grown at a very fast pace. As per a statistics report from a website statista.com, there are 2.6 billion social media users in the world as compared to around 1 billion users in the year 2010. It is expected that the number of social media users will cross 3 billion by 2021. This report also claims that of the total internet users, 71% are social media users and Facebook is the leader in social media applications with 1.86 billion active users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. This research paper presents the both negative and positive sides of the effects of social media on students and their academic performance.

   No of Download : 29    Submit Your Rating     Cite This       Full Article
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It is a known fact that economic and financial policy adopted by the Government of India also plays a vital role in deciding the direction in which the bank would progress. This being the case the recent focus of the government being financial inclusion, banks have also tried to impart training to its employees at every level so that it could easily achieve its r=target as spelt out to it by the regulatory bodies. This study is based on the Kirkpatrick Four-Level Training Evaluation Model provides the framework for measuring the effectiveness of training efforts of companies in an objective way.The results indicate that reaction of the trainees were positive. Secondly they have applied skills and knowledge which they had learnt from training. Thus the training has helped in improving their skills and enhancing their knowledge levels. It can be concluded that on all the four levels trainees have shown a positive opinion with respect to the effectiveness of the training imparted by banks.

   No of Download : 33    Submit Your Rating     Cite This       Full Article
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Abstract—Haze and fog causes’ adverse effect on the image quality. The images captured in awful climatic conditions have reduced contrast and whiteness in an image increases due to addition of atmospheric light from all the directions. Hence, there is need for an advance image processing strategy to eradicate the haze from a single image to improve the image quality for human perception and to reduce the problem of less visibility. This is done by the estimation of the transmission coefficient and the scene radiance by obtaining the depth of the scene of the hazy image with the help of the atmospheric scattering model.

   No of Download : 30    Submit Your Rating     Cite This       Full Article
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To define job satisfaction is a difficult task, because there are various definitions depicting different dimensions, but one frequently used is that job satisfaction is favourableness or unfavourableness with which the employees view their work. It results when there is an agreement between job characteristics and wants of an employee. It is expressed as the amount of confluence between one's expectations as compared to rewards. According to Sinha (1974) job satisfaction covers the satisfaction derived from being engaged in a piece of work, or in any pursuit of higher order. It is essentially related to human needs and their fulfillment through work. In fact, job satisfaction is generated by individual's perception of how well his job on the whole is satisfying his various needs

   No of Download : 29    Submit Your Rating     Cite This       Full Article
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Abstract: Over the past few years, recruitment process has gone through a significant change. Having the right people at the right place on right time is a critical task. Talent acquisition is a new jargon in human resource management which is actually a wider term for recruitment. Now recruitment is considered as a subset of talent acquisition process. Along with requisition management i.e. hiring activities, TA focuses on pre-hire activities, applicant surveys, analysis, reporting, on boarding, employees development and retention consideration.

   No of Download : 25    Submit Your Rating     Cite This       Full Article
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Arthur Miller's extensive articles, essays, speeches and introductions provide a key to understanding his aims and appreciating his art. From the fifty-two page "Introduction to his Collected Plays," which appeared in 1957, to the 1993 essay "About Theater Language," Miller's theatre essays are considered major contribution to modern dramatic theory.

   No of Download : 35    Submit Your Rating     Cite This       Full Article
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An ethnic problem often develops and grows as a result of the different programmes and policies of the state. Though it can often be solved in the initial stages, it is seen that the state in most cases is not sufficiently sensitive with ethnic aspirations. This leads to substantial movements demanding various forms of self-determination. Ethnic assertion poses a major threat to the legitimacy of existing state and can lead to oppression of the ethnic group in question. Using the coercive mechanisms of the state in turn changes the problem into a national question. This may even question the very survival of the state and the ethnic group. In most of the underdeveloped countries the programmes and policies of the state are formulated to appease a majority group or the supporting group of the ruling party.

   No of Download : 18    Submit Your Rating     Cite This       Full Article
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Scanning through the slew of articles written in the aftermath of any election in India or any official Government of India appointment be it a new District Commissioner, a Chief Minister, even the President of India,or a court judgment like the recent 3G spectrum scam or even a traffic challan, one can’t help but see how nearly every socio-political event in this country is seen from the prism of caste. Don’t you wonder at times that if on the one hand caste is a ‘bad thing’ that has kept India from transforming into the world leader that it has the potential for, then how come most so-called senior journalists or editors try to fit (or retrofit) the caste angle into just about everything? Of course, they try to make this appear as an effort to decipher the complexities of the Indian society but this often comes at the cost of true equality, the very thing that the founding fathers of a newly independent India aimed for in 1947. Intriguingly enough, the passion with which some intra-religious complexities such as caste are explored in the name of fighting for equality is hardly at play when it comes to a triple talaq verdict or the call for a Uniform Civil Code.

   No of Download : 39    Submit Your Rating     Cite This       Full Article
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Bharatha’s Rasa, Anandavardhana’s Dhwani and Kshemendra’s Aucitya are considered the cardinal concepts of Indian Aesthetics by many Indian aestheticians like C.D. Narasimhaiah (East West Poetics at Work) and V. Raghavan (Some Concepts of Alankarasastra). Rasa is produced from a combination of determinants (vibhavas), consequents (anubhavas) and transitory states. Is there any dristanta for it? Tastes results from a combination of spices, vegetables and other articles. Six tastes are produced by articles such as raw sugar or spices or vegetables. So the stayibhava in combination with other bhavas become rasa. What is the meaning of rasa—it is capable of being tasted- (asvadyate). How is rasa tasted?

   No of Download : 20    Submit Your Rating     Cite This       Full Article
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Wow what a wonderful Title. How many of us tried and successdid? This answer we get in this Book. A Child voyage towards making and shaping his destiny in not only his/her dream but also ultimate and only aim for the parents. I met Dr CBS Sharma (then Director Ignou Department of English)to seek guidance in PhD programme .He gave this book to me . I read almost thrice this book and realized yes he has given the right book to see whether I am willing for PhD programme .I realized each para, line and page unfolds emotions and psychology almost all of us went through in our journey of shaping our career.

   No of Download : 29    Submit Your Rating     Cite This       Full Article
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Hospitals have been always categorized as service units due to their inherent characteristics and the nature of work done there. Due to the element of intangibility it is always difficult to evaluate the quality of services produced by multispecialty hospitals. Hospitals have marked their presence in the society way back during the period of Greeksduring 291 BC and the rule of King Ashoka in India during 230 BCE along with Brahmanic hospitals in Srilanka during 431 BCE. The following describes the evolution of Hospitals in the past and its subsequent growth in India.

   No of Download : 14    Submit Your Rating     Cite This       Full Article
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Development of e - Marketing has been a standout among-st the most critical and persuasive patterns in the field of business, advertising and data innovation over the ongoing years. E Marketing helps offering of merchandise and enterprises utilizing computerized innovations. These innovations are making an upper hand to the brands and organizations while the conventional showcasing strategies are still taken after. The nuts and bolts of showcasing continue as before - making a procedure to convey the correct data to the ideal individuals at the opportune time. It has changed the way toward promoting the merchandise and enterprises with the appearance of online life to diminish hole between the buyers and organizations. The paper examine the openings and difficulties of E-promoting in India, a deliberate audit on the present changes, the systems executed by advertisers with the improvement of electronic condition in India, talking about the downsides

   No of Download : 22    Submit Your Rating     Cite This       Full Article
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The will of the general population will be the premise of the expert of government" .The word 'vote based system' does not show up in the United Nations (UN) Charter. Notwithstanding, with the opening expressions of that document; 'We the People of United Nations', the organizer summoned the most fundamental standard of vote based system, establishing the sovereign expert of the part States, and in this manner the authenticity of the association which they were to form, in the will of their people groups. Their commitment to popular government was additionally reflected in the expressed 'purposes' of the UN, which incorporate; regarding the guideline of equivalent rights and fundamental flexibilities for all without refinement.