( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON WOMEN ENTREPRENEURSHIP IN INDIA

    1 Author(s):  DR. G. CHINA BABU

Vol -  3, Issue- 2 ,         Page(s) : 489 - 499  (2012 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Entrepreneurship that is the human intellect in action is such a highly valued characteristic of humankind that in the absence of it nothing new could have happened. Women entrepreneurship is gaining importance in India in the wake of economic liberalization and globalization. In Comparison to other countries, the development of women entrepreneurship is very low in India, especially in rural areas. However, middle class women are not too eager to alter their role due to fear of social backlash. The progress is more visible among upper class families in urban areas. The potential flexibility in time use from entrepreneurship can also facilitate balancing work and family obligations for women. However, entrepreneurs, both male and female, are relatively scarce in India compared to peer countries, and tend to work in small units often outside the formal sector. This paper focuses on the present scenario, problems, challenges faced by women entrepreneurs, and how to overcome them.

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