( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH



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A STUDY OF INDIAN CONSUMERS SHOPPING MODE IN DELHI NCR: STORE VS ONLINE.

    1 Author(s):  CHANDRANI GANGULY

Vol -  9, Issue- 3 ,         Page(s) : 101 - 117  (2018 ) DOI : https://doi.org/10.32804/

Abstract

Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. Today, business internet marketing is the fastest growing segment of online commerce. The major difference between traditional and online selling is the extent of interaction between the consumer and the seller. There is much more electronic interactivity with the consumer in the form of emails and FAQs

Research Papers:
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