( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF SOCIAL MEDIA IN INDIAN BANKS

    1 Author(s):  JYOTSNA KHAITAN

Vol -  5, Issue- 9 ,         Page(s) : 355 - 360  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Marketing techniques in banking means a coordinated organizational effort to reach the customer to fulfil his specific needs of getting his patronage by maximizing customer satisfaction. The growing competition in the banking sector in India and outside has made it imperative for them to adopt various marketing strategies to gain an edge over others

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3. How digital technologies, social media and the explosion of data are redefining customer engagement models, May 2013, the Global Retail Banking Digital marketing report 2013.
4. How banks can use social media analytics to drive business advantage, June 2014, Cognizant 20-20 insight.
5. HDFC, ICICI and American Express the most social media engaging banks in India, Jan 14, 2011, Economictimes.com
6. Infosys.com
7. Google.com

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