International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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TRANSFORMING INDIA: INNOVATIONS AND INITIATIVES IN SOCIAL ENTREPRENEURSHIP-AN VERVIEW
1 Author(s): ANIL KUMAR
Vol - 4, Issue- 2 , Page(s) : 513 - 519 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
Corporate Social Responsibility (CSR) defined as “the ethical behavior of a company towards the society,” manifests itself in the form of such noble programs initiated by for-profit organizations. CSR has become increasingly prominent in the Indian corporate scenario because organizations have realized that besides growing their businesses it is also vital to build trustworthy and sustainable relationships with the community at large. This is one of the key drivers of CSR programs corporate social responsibility is not a new concept in India. However, what is new is the shift in focus from making profits to meeting societal challenges.