International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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STUDY OF SERVQUAL ELEMENT IN HOSPITAL SECTOR IN INDORE
3 Author(s): ANUKRATI SAXENA, HEMLATA PATIDAR, DR. SHINE DAVID
Vol - 9, Issue- 3 , Page(s) : 393 - 398 (2018 ) DOI : https://doi.org/10.32804/IRJMSH
Defining and measuring the patient satisfaction in terms of quality services that are provided inside the hospital in various forms has been a major challenge in hospital and health care industry. Under this research we are analyzing the different quality services and assurance that has been given by hospital and staff members to their patients by using the service quality measurements scale ( SERVQUAL) and their response on the basis of gender .The study aimed to assess the gap between the expectations of patients and perceptions of service quality according to the primary data has been collected from patients about before during and after receiving medical services in the hospital of Indore . Hospital's efforts in enhancing the service quality both medical and non-medical have been to reduce the probability of doctor-patient conflict. Patients' satisfaction is preside over the 5 elements of servqual model(Parasuraman, 1988) i.e. Tangibility, Responsibility, Responsiveness, Empathy & Assurance is given by Parasuraman, A Zeithamal, V.and Berry with rating scale from 1 to 5 respectively in public and private hospital in Indore.