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PROBLEM OF FEMALE FOETICIDE IN HARYANA

    1 Author(s):  PAYUSH

Vol -  3, Issue- 2 ,         Page(s) : 311 - 320  (2012 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

It is clear that the term social marketing is now a well established part of the marketing vocabulary in universities, government agencies, private non profit organizations and private profit organizations. The term social marketing was first coined by Kotler and Zaltman in 1971 to refer to the application of marketing to the solution of social problems. Marketing has been remarkably successful in encouraging people to buy products such as Coca Cola and Nike trainers, so, the argument runs, it can also encourage people to adopt Behaviours that will enhance their own - and their fellow citizens’ - lives.

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