( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STUDY OF IMPACT OF E COMMERCE ON RETAIL ECONOMIC

    1 Author(s):  MANISHA RANI

Vol -  4, Issue- 3 ,         Page(s) : 495 - 499  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

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