( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ADOPTION OF MOBILE BANKING IN INDIA

    1 Author(s):  LILESH GAUTAM

Vol -  4, Issue- 3 ,         Page(s) : 535 - 542  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore, research to enrich current knowledge about what affects individuals to use mobile banking is required. In Present scenario mobile is almost in every hand and became a useful gazette which provide various types of financial and other recreation services with its main communication services. By the study it has been revealed that mobile banking is upcoming service which has potential in future but it is still not very popular and there are various factors which can affect the adoption of mobile banking. The research is based on technological model.

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